As one of Italy’s most iconic food events, SIGEP World has long been a celebration of innovation, culture, and excellence in the fields of gelato, pastry, bakery, coffee, and chocolate. In June 2024, this prestigious event made its debut in Asia with the first-ever SIGEP Asia edition held in Singapore from June 26th to 28th. At Seconds Media, we are thrilled to have been part of this remarkable cross-border journey, introducing SIGEP to a new market and fostering connections between diverse industry professionals and creators.
A Milestone Event in Cross-Border Food Culture
Our mission for SIGEP Asia was to bring the spirit of Italian food culture to an Asian audience, creating a platform for collaboration, inspiration, and growth in the F&B industry. This milestone event in Singapore saw a convergence of 180 creators, influencers, digital media partners, and F&B industry professionals. From tasting sessions to live demonstrations, SIGEP Asia was a unique blend of education, experience, and entertainment, curated to showcase the best of Italy’s food heritage and innovations.
Cultivating Connections in the Digital and F&B Worlds
To build buzz and excitement around the event, we leveraged the power of cross-border marketing and brought together key figures in digital media and the F&B industry. By engaging influencers and content creators with a passion for culinary arts, we maximized the reach of SIGEP Asia, ensuring that the event resonated not only with attendees in Singapore but also with audiences across Asia. Our approach allowed SIGEP Asia to capture the attention of food enthusiasts, F&B experts, and industry leaders, making it an unforgettable experience for all.
Celebrating Success and Looking to the Future
The success of SIGEP Asia’s inaugural edition underscores the potential for cross-border events to bridge cultural divides and open doors to new possibilities. By bringing SIGEP to Asia, we have helped to expand its influence and showcase Italian culinary excellence in an Asian context. This event was not just a celebration of food; it was a celebration of connection and creativity, where diverse cultures came together in the heart of Singapore.
At Seconds Media, we’re proud to have played a part in making SIGEP’s first Asian edition a resounding success. This event exemplifies our commitment to helping brands transcend borders, creating meaningful and memorable experiences that connect with audiences worldwide.
Ready to Expand Your Brand’s Reach Across Borders?
Join the ranks of global brands making an impact in new markets with the help of Seconds Media. Whether you’re looking to launch or market your business across Asia, we specialize in crafting tailored cross-border strategies that resonate with diverse audiences. Connect with us to explore how we can bring your brand’s vision to life and drive success in untapped markets.